Netflix Working on 'Choose Your Adventure' shows?

http://www.telegraph.co.uk/books/0/netflixs-choose-adventure-experiment-multiple-endings-future/

It could be interesting if they only do one or two as a novelty, I'm not sure about anything beyond that. I guess it'd make things harder for people to rip and pirate as well as a new way around spoilers, but filming all the options and story paths would be expensive.